Bad Bunny turns the Super Bowl into a bold act of Latin American soft power, reclaiming an ‘All‑American’ stage as a stunning display of decolonial resistance
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El Super Tazón: Bad Bunny’s Soft Power Moment
How his record‑breaking halftime show projected Latin American identity on a global stage
Key Insights
The briefing assesses how Bad Bunny’s 2026 Super Bowl performance operates as an intervention in hemispheric power relations. It contends that his deployment of Spanish language, decolonial aesthetics and pan‑Latino symbolism constitutes a form of counter‑hegemonic soft power. It concludes that the performance reconfigures soft power as resistance from subaltern positions and reasserts Latin American agency within a neocolonial context.
By Francia Baeke and Ximena Dadds
19 March 2026 · 16:30 CETUpdated 21 June 2026 · 18:03 CET
Cite this brief
Baeke, F., Dadds, X. (2026). El Super Tazón: Bad Bunny’s Soft Power Moment. EPIS Insight · International Relations & Diplomacy.
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